The stuff already in your cart, turned into content that sells.
I'm Laureen — 41, mom to a club softball player and a competitive dancer, and the reason our pantry, laundry room, and SUV console keep ending up on camera. I turn the products my family already uses into short-form videos that make other busy parents hit "add to cart."
*Based on Instagram Insights, trailing 30 days
Real family, real products, real proof it works.
Most days start before 6am and end somewhere between a dance recital and a second dinner in the car. I'm not a full-time creator playing a busy-mom character for the algorithm — this is genuinely my life, and that's exactly why the content works.
When I show a product, I'm showing it the way it actually gets used: shoved in a bag between cleats, opened one-handed at a red light, or tested on a kid who will absolutely tell the camera if it's bad. Brands don't get a polished studio shot. They get proof.
- One kid in club softball, one in competitive dance — year-round schedules, both
- Content shot in real locations: kitchen, carpool line, gym bag, guest bathroom
- Focused on formats built to convert — not just to entertain
A day in my world — and where the content comes from
Every video starts with a real moment. Here's a typical weekday, and the kind of content each part of it naturally produces.
Lunches, uniforms, and the first "why won't this work" of the day
Fast, low-light, unscripted footage — the kind that feels like a text from a friend, not an ad.
Kitchen & organizationCarpool line, three drop-offs, one car
Console organizers, snack solutions, and anything that survives being kicked under a seat.
On-the-go & autoPractice bag repack, cleats to pointe shoes in ten minutes
Gear, laundry, and recovery products get tested where they're actually needed — mid-transition, not staged.
Sports & dance gearDinner between two practices, eaten in shifts
Quick meals, meal-kit style products, and anything that buys back fifteen minutes.
Food & meal prepThe five minutes that are actually mine
Skincare, tea, whatever gets me horizontal on the couch — the softer, quieter side of the day.
Self-care & wellnessWhat I make
Short-form videos built around real routines, designed to feel like a recommendation from a friend — not a commercial.
Brand spotlight videos
A single product featured front and center, shown in real context — like this quick, honest take on a Rootberry meal.
Sports gear reviews
Honest breakdowns of what actually holds up through a softball or dance season, like "The ONLY softball pants I'll buy."
Beauty & drugstore tests
Quick, real tests of beauty and self-care products between practices — "Glossy gel nails," "Can a $7 concealer actually cover PIH?"
Mom-life motivation
Relatable, shareable moments from the day-to-day — "Send this to someone who..." and "One of my whys" style content.
Why brands work with me
An audience that trusts the recommendation
Because the products are genuinely in use, the calls to action land like advice, not advertising.
Built for conversion, not just views
Every video is scripted around a clear moment of need and a clear next step, not just entertainment value.
Fast, reliable turnaround
Content fits into a schedule that's already built around deadlines — practice times, game days, recital dates.
Already creating content brands can see
I'm new to paid partnerships, but I've been organically featuring real products all along — here's a sample.
These are unpaid, organic features — I'm ready to turn this into paid partnerships with brands like yours.
Have a product my family would actually use?
Send over the details and I'll get back to you with a content plan and a rate sheet.